Creative, meet Technology.

You two, play nice.

So...

This is where I blab on about my philosophy about Advertising, Commerce, what Brands think their customers want and what (I believe, based on 20 years of experience) people actually want from Brands.

So I'm about to do that, so you've been warned. Also, if reading all that isn't really your thing, but you still want to see what I've been up to professionally, you can always check me out on LinkedIn.

Still reading? Ok, cool. Scroll down, just a bit.

The world has changed. Today, people have more power than ever to create and consume content. Channels mean nothing to today’s connected consumer as the lines between physical and digital converge, and they expect more—on their terms. Social has proven that storytelling is no longer reserved for professionals and Influencers have built enormous audiences giving them more power than ever to affect brand awareness and perception. This has a direct impact on how these people consume information, purchase products and interact with brands. That requires communication to shift from the traditional “push” messaging of brand to consumer, to a modern “pull” from user to brand in order to deliver utility and create a meaningful relationship.

Engaging content and relevant information from trusted sources are paramount to informing purchase decisions. For brands to be part of that decision they must form relationships with their audiences and facilitate dialogue within a connected ecosystem of memorable, measurable and personalized experiences. Technology is the connective tissue that defines this ecosystem. Only through the convergence of strategy, creativity and technology can a brand truly differentiate and establish a continuous loop of customer engagement. This convergence is where I live.

I am an experienced executive focusing on the strategic conception, design and development of experiences that transform brands within their customer ecosystem. That transformation may range from the inception of new programs and services to the creation of products that redefine a category. I have a proven track record of designing solutions to meet the needs of today’s brand within an environment that continuously demands innovation and evolution in order to remain relevant.

I believe that, in order to be effective, digital must become more human. It must solve problems, enhance experiences and build connections in ways that are relevant, personalized and contextual. I believe Commerce is not a channel, nor is the Metaverse a strategy. I believe that the method of delivery is connected to the message and critical to crafting the experience. I believe it is the partnership of strategy, ideas and execution that breeds innovation. I believe this partnership has the ability to transform brands and redefine categories.